3 Reasons why your business needs an APP

Hi,

This Blog is going to be a change of pace. The main purpose and drive for me to write this blog is to be informative rather than expressive.

Business owners: What are the benefits of my Business or Brand having a Mobile App? I have broken it down to 3 Main Reasons Why Your Business Needs An App; of course there are plenty of other reasons, specially depending on your industry.

1) Marketing Trends: An average person spends about 4+ hours per day using a smartphone and about 1 hour per day using a personal computer. Therefore making your app more important than your website. Evolution: It is important to continue evolving your business with the current trends and be prepared to adapt to the next. Apps are essential to reach out to a target market that you could be missing out on.

2) App Feature that websites can NOT do:

• Push notifications: Reach consumers anytime, anywhere. Send a push message about events, special deals, or updates.
• Give users GPS directions to your location(s)
  • Send you app user coordinates (for delivery, taking a cab, etc.)
  • Take a picture/scan and send it
  • Scan QR codes and take action (offer a coupon, open website, call, download a program)
  • One-touch call/email
  • Apps are always accessible to customers, even if there is no Internet connection available. Websites are NOT.

3) Brand Loyalty: Every business wants more brand loyalty. Mobile Apps keep your customers engaged and informed about your business activities, events and specials, which are all key components of brand loyalty. Enhancing your brand with an App will differentiate you from your competitors by offering another outlet to your users

Every Business or Brand needs an App and Allure Apps is making it affordable and easy to understand for everyone.

Starting at just $99 a month, Allure Apps can give you the tools you need to survive the New Year.

iPhone App: 3 reasons why your business needs it

iPhone App: 3 reasons why your business needs it


1. Everyone is mobile, iPhone App makes your business mobile
2. App Stores generate millions of searches per day; your business or brand should be a part of these searches. (basic SEO)
3. Gain Brand Loyalty by being on your fans/users iPhone; so you can be reached conveniently when desired.
iPhone Apps for your business is an excellent approach to engage more fans and clients and build Brand loyalty with the sheer facts of compatibility and convenience; after all smartphones and tablets sales were 50+ million units more than Desktops and PC’s in 2011, 165+ million last year and on pace to be over 200+ million more sales than the conventional Desktops and PC’s in 2013. Being Mobile and in your client’s pocket is the best way to building Brand loyalty.

Smartphone sales have increased 46.5% per year since 2011. Sales of Apple, Android and the newest but most rapidly increasing market Windows roughly make up the entire App market. Apple Apps store is made up of over One Million Apps in the market and has accumulating over 50 Billion App downloads. If you are a business that plans to be relevant in the future, Mobile Apps are for you. Apple has been around for a long time and assuming they will remain as one of the innovators of the IT world for decades to come.

300 Million devices are now running iOS7; that’s an astonishing number in the shorts span of time they released the update. Apple currently holds 53.6% of the Smartphone and Tablet Market.

There are many Benefits to why your business should be Mobile with an App, as most of your targeted audience 1.6 Billion people are already on smartphones and tablets.

Allure Apps is making iPhone Apps easy to understand but more importantly affordable for any business or brand to have one. With affordable monthly payments, we Design all custom apps, catered to your business and industry. Develop all the features and functionality that are beneficial to your business; and Deploy by submitting your custom app to the App marketplace and making your iPhone App live.

http://www.allureapps.com/2013/11/21/iphone-app/

Join Allure Apps and partners in helping the victims of Typhoon Haiyan (Philippines)

Join Allure Apps and partners in helping the Philippines and victims of Typhoon Haiyan

Our hearts go out to the millions of Filipinos who have been dislodged from their homes by this catastrophic disaster that is Typhoon Haiyan. News of this devastation hit worldwide Friday afternoon but it is only the beginning for the 600,000+ surviving victims distressed with no food and minimal water resources. To make matters worse, immediate relief efforts were obstructed due to roads and bridges being damaged or containing copious amounts of wreckage and debris.

Super Typhoon Haiyan, whose winds reached 195-200 miles per hour destroyed about 75% of infrastructure in its path as it raged through the Central Philippines. More specifically, the town of Tacloban was hit the hardest and the desolation of the typhoon has left them struggling on their own since food distribution is overwhelmed by the large crowds of survivors outnumbering the manpower to help aid the typhoon victims. Donations have been pouring in through all outlets of media where people can donate via text to Relief Programs such as the Red Cross.

Allure Apps has partnered up with several local businesses and non-profit organizations to gather goods such as food and supplies; A well renowned shipping company LBC has volunteered and offered to ship various donations of clothes, food and supplies at no cost in an effort to expedite relief efforts.

HOW YOU CAN HELP:

You can do so by going to any of the following locations and there will be a box set up for you to drop off goods into. Deadline to donate / drop items off at the following location is November 22, 2013.

Rosenthal Estate Winery
http://www.rosenthalestatewines.com/visit
18741 Pacific Coast Hwy
Malibu, CA 90265

Pedraja Law
http://www.pedrajalaw.com/

Mr.Scissors
http://www.mr-scissors.com/
18404 Ventura Blvd
Tarzana, CA 91356

Ballin for Peace
http://www.ballinforpeace.org/

Like a Bause
http://likeabause.com/

LBC Express
www.lbcexpress.com
13758 Roscoe Blvd
Panorama City, CA 91402

Or

126 S. Vermont Ave
Los Angeles, CA 90004

It is truly heartbreaking to see the aftermath of this natural disaster. If you would like to donate money, you can do so through www.redcross.org.ph. The Red Cross is just one of the many charities and non profit organizations who are responding to the disaster that Typhoon Haiyan has done. Every penny counts and will make a difference. Our prayers are with the victims and families affected by Typhoon Haiyan.

 DEADLINE: NOVEMBER 22, 2013

Allure Apps Adventures At SEMA 2013

On Wednesday November 6th, 2013, I walked through one of the biggest toy stores for adults. The Sema 2013 in Las Vegas, Nevada was everything is was built up to be and more; packed with isle after isle of the most expensive and luxurious vehicles money can buy. Lamborghinis, Ferraris, Bentleys, just to name a few were taking spectators by storm as they were fully customized with custom paint jobs and rims that were out this world creative. It was the automotive world displaying all the new goods they built all year. And I got to say; here at Allure Apps, we are huge fans of creativity.

Networking with the various executives for the different brands and companies, I realized that although the automotive industry is very forward thinking in the sense of creativity, performance, and incorporation of technology to their automobiles. They have fallen behind in the technology game leaving their fans and followers a basic website for information and goods; hopefully Allure Apps will change that by Sema 2014. Most of the fans and followers are age ranging from teens to mid-late 50’s, becoming mobile and grabbing these potential clients is imperative moving forward.

There were too many cool cars to capture images of, too many beautiful ladies making the cars look even better than they already were, and too many people to mention that were a pleasure speaking and connecting with. The gratification of being invited to attend this event was more fun than work clearly and not to mention the additions I have now made to my vision board (refer to the movie “The Secret”). The following are some of the moments I was able to capture with my iPhone 5s, thanks to the millions the convention center spends on lighting, I felt like a professional photographer looking at the results. Sema 2013 was a huge success and I look forward to going with our full team next year.

New features for Spotify, thanks to Songkick.

Spotify, The Swedish music giant has made some new updates for their iOS app to help you, the fans follow your favorite bands and musicians. Already present in its desktop counterpart, gigs and tour dates have made their way onto iPads and iPhones thanks to live music-tracking service Songkick (which Allure Apps offer in our custom Mobile App Development for artists and bands). Spotify has also increased App search features, expanding its reach to include user playlists and profiles and also speeding the whole process of search making on the App more user-friendly and responsive.

Other countries such as Japan, Russia, and Indonesia are now using the Spotify App too, making Spotify worldwide. Little information has been released in regards to where they will expand their business next, but I’m sure it’ll be outside the United States as it seems to be hit with the world.

Spotify is a great tool for any music lover making music streaming easy and convenient regardless of your music style, location, or device you are using. They are spread across all mobile platforms and best of all it’s free. Main competitors are Pandora and the newly launched iTunes Radio. If you have an iPhone, iPad, Android, or a tablet; Spotify might be the music stream choice for you while you sit at work having to listen to your co-workers problems over the weekend or just simply bored watching the clock tick.

Field trip time.. With Google+ and Hangout

Field trip time.. With Google+ and Hangout

Field trips have always been a highlight of going to school. As a kid, we loved the idea of field trips and would be hyped up days before; knowing we weren’t going to sit in the same old classroom was a thrill on its own. Riding the bus to the destination, seeing new things and to do it all with your friends was a bonus.

Today, you can have multiple virtual field trips a semester thanks to Google, they have a tool for enabling virtual visits to educational stops near and far via Hangouts. The folks in Mountain View have launched Connected Classrooms through Google+: a project that brings destinations students may never have the chance to experience in real life within reach inside their classrooms. Now trips to Minnesota Zoo, Seattle Aquarium, and Solar Impulse hangar are the first three to sign up for the virtual tours with over 20 other partners.

Education is better grasped with interaction and visual effects; making this form of education a revolutionary form of our children being taught the various subjects that this beautiful earth has to teach us. Schools across the nation should embrace this form of field trips as it is cost efficient, less liability for the children’s safety and most of all, a great way to connect the world and classrooms. Google and Google+ are innovators in the field of technology and its nice to see them better our education system along the way.

If you are an educator, in the educations field of work, or simply know of someone who is, spread the word about Google and Hangouts and how they are making the education of our country better with integration of technology in the classroom. Sure it’s some will argue that its not like the real thing, but education is something that’s heavily debated and to incorporate tactics and technology to propel is a great gesture by the tech giant Google.

Trick-or-treat! Happy HALLOWEEN kids..

It’s that creepy time of year again when people dress up like the dead and the dead wish they were still living. When Super Hero’s are a dime a dozen but yet, crime will actually be on the rise. That special day when pasties and wings are not just pasties and wings, but in fact a full evening outfit. Ohh how we love our pumpkin day…

This year, The Allure App-Man will be making appearances across the Los Angeles County area “Saving businesses from the future by making Mobile Apps affordable”. That’s our mission and we won’t stop until all our favorite places are mobile. The world has gone mobile, isn’t it about time your business and brand did too? Allure Apps is making it easy and affordable for any business or brand to be able to fulfill their Mobile App needs. We’ll keep fighting the good fight until every business has a Mobile App. even after Halloween comes and goes.

Trick-or-treat

Happy Halloween from Allure Apps! Here is a treat from us to dress up your phone. Be safe tonight!

www.AllureApps.com/Wallpapers

The NBA and Samsung have teamed up to speed Instant replays up!!!

Are you tired of INSTANT REPLAYS during your favorite sporting events? Are they an inconvenience to you and your time wasted watching grown men confused over a call… Well the NBA and Samsung have teamed up to speed this process along. With the NBA season quickly approaching, Tip-off Tuesday October 29th with the world champions Miami Heat hosting the Chicago Bulls. Whether you are a Miami Heat or LeBron James fan or not, we are all witnesses to his sheer athletic abilities which he displays night after night. The promising Chicago Bulls with their reigning MVP in Derrick Rose coming off an ACL surgery, we should be in store for a great game on opening night.

With all this excitement, its tough as a fan to be slowed down with ten replays of the same play until the referees get the call right… hopefully. Samsung is going to provide Referees Samsung tablets and televisions in a deal with the NBA worth over $100 million. This means, fans will see close calls reviewed by refs on Samsung tablets for instance, while the NBA in turn will work with Samsung to create customized content for NBA League Pass. The deal comes on the heels of recent Samsung endorsements by LeBron James and Jay-Z, showing the Korean giant is willing to spread those profits around to up its brand prestige.

Apple reveals the iPad Air and iPad mini, What’s NEW though?

After releasing the iPhone 5s and the iPhone 5c, it only makes sense for Apple to tackle the iPad tablets next. On October 22, 2013 they did just that, revealing the new generation iPad Air and iPad mini.

As always, we suspect certain things when Apple gives us a new product, but the main speculation is usually the same; what is the difference between the new stuff and what I already own? Retina display is the highlighted feature that many have anticipated and now will have on their iPad mini’s. There are other changes under the hood, so join us as we break down the spec sheets of each and see how they compare to against the last years models.  

	iPad (late 2012)	iPad Air
Display	9.7-inch Retina display	9.7-inch Retina display
Resolution	2,048 x 1,536	2,048 x 1,536
Pixel Density	264 ppi	264 ppi
CPU	1 GHz dual-core Apple A6X	64-bit Apple A7 with M7 motion coprocessor
Memory	1GB	TBD
Storage	16GB/32GB/64GB/128GB	16GB/32GB/64GB/128GB
Front Camera	1.2-megapixel	1.2-megapixel
Rear Camera	5-megapixel iSight camera	5-megapixel iSight camera
Cellular	GSM or CDMA, HSPA+ / LTE	GSM or CDMA, HSPA+ / LTE
WiFi	Dual-Band 802.11 a/b/g/n	Dual-Band 802.11 a/b/g/n
Bluetooth	4.0	4.0
Accelerometer	3-axis	3-axis
Gyroscope	3-axis	3-axis
Dimensions	241.2 x 185.7 x 9.4 mm	240 x 169.5 x 7.5mm
Weight (WiFi)	652 grams (1.44 pounds)	469 grams (1 pound)
Weight (Cellular)	662 grams (1.46 pounds)	478 grams (1.05 pounds)
Battery	42.5-watt-hour lithium polymer	32.4-watt-hour lithium polymer
Ports	Lightning, 3.5mm headphone	Lightning, 3.5mm headphone
Location (WiFi)	WiFi, Digital Compass	WiFi, Digital Compass
Location (3G / LTE)	aGPS, GLONASS, Cellular, WiFi	aGPS, GLONASS, Cellular, WiFi
Minimum Price	$499 WiFi-only, $629 Cellular	$499 WiFi-only, $629 Cellular
Details accurate at launch

	iPad mini	iPad mini with Retina display
Display	7.9-inch LED-backlit IPS LCD	7.9-inch Retina display
Resolution	1,024 x 768	2,048 x 1,536
Pixel Density	163 ppi	326 ppi
CPU	1 GHz dual-core Apple A5	64-bit Apple A7 with M7 motion coprocessor
Memory	512MB	TBD
Storage	16GB/32GB/64GB	16GB/32GB/64GB/128GB
Front Camera	1.2-megapixel	1.2-megapixel
Rear Camera	5-megapixel iSight camera	5-megapixel iSight camera
Cellular	GSM or CDMA, HSPA+ / LTE	GSM or CDMA, HSPA+ / LTE
WiFi	Dual-Band 802.11 a/b/g/n	Dual-Band 802.11 a/b/g/n
Bluetooth	4.0	4.0
Accelerometer	3-axis	3-axis
Gyroscope	3-axis	3-axis
Dimensions	200 x 134.7 x 7.2mm	200 x 134.7 x 7.5mm
Weight (WiFi)	308 grams (0.68 pounds)	331 grams (0.73 pounds)
Weight (Cellular)	312 grams (0.69 pounds)	341 grams (0.75 pounds)
Battery	16.3-watt-hour lithium polymer	23.8-watt-hour lithium polymer
Ports	Lightning, 3.5mm headphone	Lightning, 3.5mm headphone
Location (WiFi)	WiFi, Digital Compass	WiFi, Digital Compass
Location (3G / LTE)	aGPS, GLONASS, Cellular, WiFi	aGPS, GLONASS, Cellular, WiFi
Minimum Price	$299 WiFi-only, $429 Cellular	$399 WiFi-only, $529 Cellular
Details accurate at launch

Apple unveils OS X Mavericks 10.9 as a free download today

Only weeks after the folks in Cupertino released the newest version of the desktop OS for developers, Apple has just released the newest OS X Mavericks. This download from Apple is available now at no additional cost to you. If you are running Snow Leopord or later will be available for free via the App Store. This release includes iBooks, Maps and a revamped Calendar, interactive notifications, finder tabs, among much more. For more information,

check out http://www.allureapps.com/2013/10/22/apple-unveils-os-x-mavericks-10-9-free-download-today/

Mobile Applications … Are they convenience or a nuisance?

efore I start this blog, think back 10 years ago. In 2003 what did you do with your cell phone? At the time, they weren’t smartphones. You made phone calls and text messages. Some may have begun allowing you to send photos and play simple games. There was no touch screen. No color. No internet (without charging an arm and a leg) and not even a thought of downloading apps.

10 years later, Apps are an essential part of our daily lives. Every step of the day and every aspect of our lives have been invaded by our smartphone and mobile applications. Some of us simply cannot live and breathe correctly without our smartphones, but at least there is probably an app to help with that.

As we say in our video on our home page, there is a 91% chance your smartphone is in arms reach from you right this second. The fact that smartphone sales are higher than the decline of personal computer sales tells you that people are realizing the convenience of their mobile applications. The ability to do your personal banking, motivate yourself, help you study, learn anything you want, assist you with household chores, cooking, tells you how to work out, when to change your kids diaper, entertain yourself, etc… With millions of apps in the App stores (Android, Apple, Windows) there is basically a mobile app for every aspect of your life.

The other side of the argument is that mobile applications are a nuisance because we are way too involved in technology. The truth is, we haven’t even scratched the surface of technology. We have the smart watch coming out, Google glasses already out and other technology plans being worked on that we are unaware of as of now. When we talk about being too involved in our smartphones, just imagine not being able to go through your daily routines without having the convenience of your smartphone. You can be the judge, what do you think about mobile applications? Convenience? Or a Nuisance?

Regardless which side you fall on, we have to accept the fact that Mobile Applications are a part of our everyday life now; and going forwards as well. Here at Allure Apps, we are constantly working on bringing you the most user-friendly forms of Mobile Applications.

http://www.allureapps.com/2013/10/21/mobile_applications/

# Hashtags: The Creator and Godfather

We are all aware of what Hashtags are and how they have changed the way we share information and images on various social media sites. Twitter was the first, but they turned the idea down when it was introduced by; Chris Messina. The 32-year-old has worked as a developer and UX designer at Google (GOOG) but left in August to join the San Francisco based startup NeonMob. In his Twitter bio, Messina refers to himself as the hashtags godfather.

The whole Hashtags idea was based off of channels used in Internet Relay Chat and in Jaiku, a Twitter competitor that was later bought by Google. But the real inspiration, according to a blog post Messina wrote in 2007, was that he wanted to have a “better eavesdropping experience on Twitter.”

Apparently the meeting where Chris Messina introduced the idea didn’t go very well, in his words, according to yahoo news “[Twitter] told me flat out, ‘These things are for nerds. They’re never going to catch on,’” Messina said in a phone interview. I guess we are all “Nerds” now ha Twitter? These things have spread across all major social media sites Facebook, Google+, Instagram, just to name a few; and are frequently used for almost every event, person, place, or thing.

The United States of America’s Government Shutdown 2013

As of 12:01AM (EST) on October 1, 2013, The United States Government Shutdown is in effect.  The GOP and the Democrats in the House of Representatives and the United States Senate argue over the United States budget, more importantly, the funding of Healthcare reform, better known as Obamacare. The Obamacare bill, that was previously agreed to in the House and Senate and ruled as constitutional in the United States Supreme Court, then signed into legislation, is now being debated once again as it officially begins enrollment(www.Healthcare.gov) . The GOP controlled House of Representatives will not sign a budget to fund the government that does not include a stipulation to defund Obamacare and delay its implementation until 2015. President Obama has already stated that he will not revisit this issue and will veto any budget or resolution that includes such stipulation.

As a result, the government has shutdown for the first time since January 1996 and over 800,000 federal employees were sent home without pay, which is better known as a furlough. The government shutdown will continue until the “elected officials” in Congress can come to an agreement on a continuing resolution or sign a budget in place to fund the activities of the United States government. It is apparent that the Congress members have sacrificed the nation’s well being and productivity for the agendas of their political parties. United States citizens are disappointed and angry with their government this morning for the lack of “United” teamwork that is expected from the world’s greatest nation and oldest democracy. The government shutdown is not only hurting the, approximately, 800,000 federal employees sent home without pay, but it is costing the nation and the United States economy revenue that may be a detriment to economic growth. The revenue generated by the national parks, monuments, and numerous other tourists locations around the country are all being lost because of closure due to the government shutdown. Tourists are feeling the effects as world renowned sites like the Statute of Liberty are closed this morning in New York City. Businesses that thrive from being located by tourist locations and government facilities are feeling the effects as business slows down without their main customers.

Furthermore, the government shutdown may have long term effects that cause the country to slide into another recession after we have seen continuous economic growth since the last quarter of 2011. Additionally, the amount of revenue being lost by shutting down the office of the agency that provides over 90% of the United State’s revenue, the Internal Revenue Service, could be detrimental to the well-being of the nation if the government shutdown continues beyond this week. Programs like unemployment, social security, and Medicare could all be affected if proper funding is not avaliable to cover the United States obligations to its citizens. This government shutdown, if it prolongs, will be felt by millions of Americans. It would behoove Congress to put their political party agendas aside and make a decision in the best interest of the nation and it’s over 300 million citizens.

Unfortunately, how can Congress feel these effects when all 533 Congress members will continue to receive their paychecks in full without delay per the 27^th Amendment of the United States Constitution? How can the President feel these effects when he will continue to receive his salary of $400,000 a year, since it is stipulated as mandatory spending? Our “elected officials” are operating irresponsibly and without controls that would allow them to understand everyday American Citizens. This government shutdown is a prime example of a nation’s leaders that have lost sight of their duty to this country.

I am not one to give political advice but the best thing a democratic nation can do is to make their voices heard at the voting booth come November 2014. I am proposing that we vote every single one of these “elected officials” in Congress during this government shutdown out of office at the next midterm elections in November 2014. We should have a zero tolerance policy, as people of a democracy, for this type of behavior from leaders of the greatest nation in the world. And, what better way to make your voice heard and regain the truth behind the ideology of “a nation of the people, by the people, for the people!”

Does Anybody Still Have a BlackBerry Phone?

Does anybody still have a BlackBerry Phone? Notice I wrote, “phone” and not a “smartphone”, because if you are smart, you wouldn’t buy an outdated phone. Unfortunately because BlackBerry never made the transition to touch screen smartphones when every other company in the market did. BlackBerry has launched several campaigns and products in hopes of catch up with Apple and Samsung; only problem is they are 4-6 years late. What BlackBerry owners (if you still exist) should be asking is, why am I still living in the past when all my peers are in the present.

There was a time when having a BlackBerry was cool, BBM with friends was more efficient than text, and sharing your BBM Pin was the cool thing to do when exchanging contact information with friends. Those times are long gone; if I were to hear the letters “BBM” today, I’ll probably giggle and make a comment. I might as well reactivate my Nokia while we’re embracing history. I can go on and on making fun of the company and their products, or the silly users who still exist probably in a 3^rd world country somewhere. But the facts are, they are a company fighting extinction.

Some facts about BlackBerry and their decline; recently T-Mobile announced they will no longer stock BlackBerry products, probably due to lack of sales and for taking up valuable shelf space. “BlackBerry said Friday that it is committed to completing a series of major changes quickly after posting a nearly billion-dollar loss and a 45 percent drop in revenue for the second quarter.” Huffington posts reports. As they deal with the company that seems to be on a lifeline, they still pride themselves on some patents the company owns. BlackBerry is also strong in having total cash and investments of about $2.6 billion, with no debt, though it's burning through that stockpile. In just the past few months, it's spent more than half a billion dollars.  Recently, Blackberry announced that they will be firing almost 4,500 employees and expecting a loss of $1 billion dollars following the lackluster sales of their newest Blackberry z10 and q10 “phones”.  This is apparently the lowest sales they have had since 2007, when the first iPhone was released. This only validates the fact that real “smartphones” always have and always will prevail over blackberry.

I have a feeling, majority of the staff they still manage to employ aren’t even using BlackBerry products, I mean, why would they? BBM is dead because nobody has BlackBerry’s anymore, smallest App Market, and emails are instant nowadays with push. I cant think of ONE good reason to still stick with BlackBerry…

The Future of Mobile Businesses; HTML5 vs Native Apps

Mobile Businesses today are extremely aware of the benefits of mobile devices and the productivity they bring to the workplace. And with the insight we have of consumer browsing habits, enterprises should be quick to extend themselves onto these mobile platforms to ensure top-line revenue. Being able to educate your consumers or provide mobile e-commerce services are sure to increase brand recognition.

As we are all aware of the mobile trend and mobile businesses are in full force and every marketing agency is or should be advising clients to become a mobile businesses. Common debates that arise are, HTML5 vs Native Apps.

Should Mobile App Developers and Mobile App Development Companies publish Native Apps or HTML5 web apps? To examine this question, we need to consider their advantages and features.

But first things first, HTML5 web apps are not actual apps that can be downloaded from the app market places such as Apple App Store, or Google Play, etc. HTML5 web apps are simply a version of your website that has been made mobile. Making them user friendly similar to Apps, and eliminating things such as having to zoom in and out when viewing a website on our mobile device. User friendly is the key with HTML5 web apps.

Native Apps are software applications that are built to run on specific platforms like Android, iPhone, and Windows. They are purchased or downloaded through a distribution platform like Google Play or Apple App Store, and are installed directly on our smartphones, tablets, or other mobile devices.

Major companies such as Facebook and Google+ are innovator as they have made their Native app and their HTML5 web app look identical using a technology called PhoneGap (http://phonegap.com/). This allows HTML5 coding to be expanded across all app platforms making your HTML5 web app an actual app. Programmers are now using this technology to extend their clients mobile businesses platforms and converting many web apps into native apps.

Recently, Business Insider wrote an article in regards to mobile businesses and their consumers love native apps, as they offer an overall excellent user experience, speedy performance, and advanced security features. Native apps are also highly compatible with built-in device features and are easy to access on the various marketplaces. Last but not least, native apps offer tremendous marketing and monetization opportunities via the various app stores.

HTML5 web apps, on the other hand, are becoming a fast favorite among enterprise platforms, and a growing number of hugely popular apps are being built around HTML5. Developers love them because HTML is a familiar language, and they have the distinct advantage of working across all mobile operating systems. Publishers, moreover, appreciate the cost-effectiveness of designing a single app for multiple platforms and the ease of no-approval-necessary distribution. Not having to share revenue with Apple or Google is another considerable perk.

So which is better – native or HTML5? It depends. Ultimately, publishers need to consider which route best suits their content, resources, monetization strategies, and needs, and choose accordingly.

The bottom line? Native apps currently dominate the market, but as HTML5 continues to evolve and improve in the coming years, it will likely bridge the gap, attract more consumers, and secure a growing market share.

For the time being, there is plenty of room in the mobile playground for both.