Why having a brand strategy is important

Having a good brand strategy is the basic building blocks for any successful business. Utilizing a well thought out brand strategy can accomplish many things for a business or brand such as:

• Increasing customer loyalty
• Motivating the consumer to buy
• Validating your products or services
• Conveying your company message
• Hitting your consumers on a personal level

When you see the Nike logo you know what to expect straight away which is a top quality sports product, they have nailed how to create a well defined brand strategy. When I buy anything electrical I always ensure the brand is trusted and well known, I do this because the last time I bought a $9.99 toaster from a company I’d never heard, it ended up setting on fire within a few weeks of minimal use, I sadly didn’t get to eat any crumpets that day either.

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Using apps to diversify your brand strategy

There are many ways to create a good brand strategy for your business none more today so than using mobile apps. Hold on to your seats because what I’m going to say next will blow your mind. In 2013 alone it was reported that somewhere between 56 to 82 billions apps were downloaded with revenues between of $20-25 billion recorded. If you could capture even 0.01% of that market in 2013 by diversify your brand strategy, who knows how far your business could excel.

As technology become more advanced almost every new phone or tablet produced is capable of playing apps. During train or bus commutes to work people don’t want to read large newspapers which they can barely open in the crammed carriages instead they opt to use apps to play games, search for products to buy, check the latest news or browse websites. My baby nephew is only two years old, he can’t speak or use the potty but he knows how to play angry birds, the worst thing is he’s actually better than me at it! Mobile apps are going to be the future of marketing and reaching wider audiences in the next few years.

We are living in the information age, when before just having a company website and a Facebook page was considered good enough for a brand strategy, the smart businesses are now finding new ways to diversify their brand strategy to stay one step ahead of their competitor using mobile apps.

www.AllureApps.com