iPhone 5s and iPhone 5c….Worth the Apple Hype?

Whether you are an Apple fanatic or not doesn’t really matter to them.  There are a few things Apple is great at doing and one of them is the ability to build a ginormous hype around their newest pieces of equipment.  It almost doesn’t matter what they are going to talk about in their press conferences because people have been excited to hear them speak for weeks.  In the newest press conference, Apple unveiled their two new smartphones which are set to release next week.

The iPhone 5c is a “budget-friendly” phone.  This is their best attempt to cornering the entire smartphone market.  They already have the people who have spent hundreds of hundreds of dollars on their iPhones, but this one is for the younger generation and the more budget friendly generation.  It starts at $99 and comes in 5 candy coated flavors colors.  The iPhone 5c is made out of a more plastic type material to make it a “cheaper” iPhone on the market; kind of a smart idea to take over a different market.

The 5s on the other hand is more on the pricey and top of the line smartphones.  The new one comes in 3 colors as well.  They aren’t childish colors but they are classy; Silver, Gold and a new space gray color.  This new phone has an A7 chip which can offer a 64GB memory.  Much anticipated new feature on the iPhone 5s is the fingerprint recognition (Touch ID).  This is a pretty cool feature which allows you to unlock your phone and make purchase with just your fingerprint.  Unlike the 5c, the 5s costs upwards to $399 for the 64GB.

The real question of the day is, do you think Apple is doing the right thing by offering a cheaper iPhone? Would Steve Jobs approve the new direction Apple is taking? Since the passing of Steve Jobs, some would argue they are going about their foundations of business over the past 10 years the wrong way.  Apple has been known for their high end almost unattainable standards.  Are they lowering themselves or is it smart business to try to take over both spectrums of the smartphone market?