Thursday, September 19, 2013

Grand Theft Auto V Hits $800 Million In First 24 Hours Of Sale

Grand Theft Auto V hits $800 million in first 24 hours of sale. Records are being set, history is being made, and the makers, Rockstar Games and Take-Two Interactive Software are the talk of the town… $800 million is a very large number in any entertainment industry. The record, which was previously held by ‘Call Of Duty Black Ops II’ at $500 Million in sales for the first 24 hours, was blown away! To further put things into perspective, Grand Theft Auto V did more in sales than the movie Avatar did during its lifespan in the theatres which was somewhere in the 760 Millions. 

So why the hype? Is it the greatest game ever created? Is Grand Theft Auto V the most interesting game very created? Or is it simply hyped up the best with strategic marketing and PR releases that edged them over the competition? Maybe its just perfect timing, nothing of this magnitude is really going on in entertainment right now. The movies out in the theatre are Red Box rentals at best, and the only other game with any following that was released this month was Madden 25, but like the tittles states, there are 25 other versions of it out there already. So is timing the key to great sales on release day?


Grand Theft Auto V and Rockstar Games are now the milestone for every entertainment release date from now on. They are the “Jordan” of the entertainment industry. But like any other record whether it is in sports, media, or sales; records are meant to be broken. They set the standard for a limited time until someone else comes along and says, “I can do better”. Lester brown, one for the greatest motivational speakers of all time will tell you, most people fail in life because they aim too high and miss, but rather because they aim too low and hit. So, great job by the team at Rockstar Games and Take-Two interactive software with setting the bar high with the release the Grand Theft Auto V. 

Friday, September 13, 2013

The Scarecrow App Video is great! and delivers a strong message

The Scarecrow App Video is great! and delivers a strong message.

Bravo to the team who worked on this short animated video. Excellent job showing the scarecrow character, who is in fact a lifeless, fiction character have more heart and humanity than the our major food corporations. The choice of music was also marvelous; reintroducing the classical tune we all grew up and loved from Charlie and the Chocolate Factory. by the way, who did a better job, Gene Wilder or Johnny Depp? Another blog, another day...

Although many will argue that Chipotle was invested in by McDonald's Corp who made them the major brand they are now... So is all this just great marketing and advertising? Are all these videos just another form of propaganda to influence your wants and desires? Either way, we need to wake up and give more thought to the food we consume and put into our bodies... I hear we only get one of those a Lifetime...
We should all be a little bit smarter, like The Scarecrow.

Wednesday, September 11, 2013

iPhone 5s and iPhone 5c….Worth the Apple Hype?

iPhone 5s and iPhone 5c….Worth the Apple Hype?

Whether you are an Apple fanatic or not doesn’t really matter to them.  There are a few things Apple is great at doing and one of them is the ability to build a ginormous hype around their newest pieces of equipment.  It almost doesn’t matter what they are going to talk about in their press conferences because people have been excited to hear them speak for weeks.  In the newest press conference, Apple unveiled their two new smartphones which are set to release next week.

The iPhone 5c is a “budget-friendly” phone.  This is their best attempt to cornering the entire smartphone market.  They already have the people who have spent hundreds of hundreds of dollars on their iPhones, but this one is for the younger generation and the more budget friendly generation.  It starts at $99 and comes in 5 candy coated flavors colors.  The iPhone 5c is made out of a more plastic type material to make it a “cheaper” iPhone on the market; kind of a smart idea to take over a different market.
The 5s on the other hand is more on the pricey and top of the line smartphones.  The new one comes in 3 colors as well.  They aren’t childish colors but they are classy; Silver, Gold and a new space gray color.  This new phone has an A7 chip which can offer a 64GB memory.  Much anticipated new feature on the iPhone 5s is the fingerprint recognition (Touch ID).  This is a pretty cool feature which allows you to unlock your phone and make purchase with just your fingerprint.  Unlike the 5c, the 5s costs upwards to $399 for the 64GB.
The real question of the day is, do you think Apple is doing the right thing by offering a cheaper iPhone? Would Steve Jobs approve the new direction Apple is taking? Since the passing of Steve Jobs, some would argue they are going about their foundations of business over the past 10 years the wrong way.  Apple has been known for their high end almost unattainable standards.  Are they lowering themselves or is it smart business to try to take over both spectrums of the smartphone market?

Monday, September 9, 2013

A Blog about Blogs

A blog about blogs.. and integrating it in your App.

We are all aware of the benefits of blogs and blogging has and how it helps draw visitors to your website, products and/or services. On the flip side, Blogs have become a very popular quick piece of read on any given topic that you desire to know more about; up to date information written by individuals who have experience in the field and are eager enough to share that information with the world. And all these blogs are easily found with just a few taps on the keyboard and an Internet source.


Many business we create Apps for are blogging; some being more active and posting more frequently than others, but all the same, blogging. We want our blogs to be read and shared; we do so by spreading it across all social media platforms and blogging sites. This has become an essential part of SEO for most companies seeking to move up in organic searches. The idea of blogs and how beneficial they are is quite obvious and why many businesses are putting in quality time and effort towards it.

An app for your business is the most effective way to have your blogs read, shared, and most importantly, convenient for your users and fans. We understand that creating a Business App may have the impression of being difficult, time consuming, and mostly expensive; Allure Apps (www.AllureApps.com) is a game changer in that aspect by providing an essential product/service at a consumer friendly price. Now all these App features and options are possible to better serve your clients and fans with a low monthly payment (Starting at just $99/month); to be live on any major mobile platforms such as Apple, Android, and Windows.

View the video below::

Tuesday, September 3, 2013

Geo-fencing technology incorporated into your Apps

Here at Allure Apps, we have now perfected a technology we want to introduce to the world. We are now using Geo-fencing technology in our Apps for most mobile and even brick and molder businesses. With this technology, you are able to have your app users receive push notification if they are within a radius of your business. By simply setting the radius miles to the address of your business, if they come within that vicinity, they will receive the push notification automatically letting them know you are close by, within the radius chosen.


Some businesses that can really benefit from Geo-fencing of technology are, food trucks, mobile barbershops, mobile tanning spray services, mobile meat delivery, mobile pet services such as veterinary or grooming, and any other services that thrive from delivery. Geo-fencing allows mobile businesses to inform their clients and fans have even more convenience of their service in a fast pace, busy lifestyle of most professionals.

Geo-fencing technology can be incorporated in any app, with full access to change and update the address through the www.AllureApps.comwebsite, mobile website, or App. we want our clients to be the first to use this feature in their apps and generate more revenue without using as much as gas to get around. This way you are able to cut back on fuel and time while serving your clients in the most convenient way. If you have an app and it does not include Geo-fencing feature, we can still help you. Just contact one of our specialists here at www.AllureApps.com and we would love to discuss how this technology can help you, and how we can incorporate it into your already existing app.

Geo-fencing is a great tool for any business or brand to take advantage of the convenience that comes with letting your clients know you are around the corner form them and that you are open for service. Other forms of push notification are available as well through our website to offer specials, discounts, and clearance during those slow hours of business.

Monday, August 26, 2013

Do Children really need Smartphones?

Do children really need Smartphones?

School is back in Session! New school clothes…check, new pencils…check, new folders…check, new calculator…check, new smartphone….check.  Wait, smartphone?  Since when is that a staple for the back to school shopping?  With going back to school this week there are tons of parents that feel the need to get their child a new smartphone to keep constant communication.  It only makes sense that parents can know where and exactly when their child will be ready to be picked up, who they are going to be with and just the safety net of knowing their child will have that easy communication.  All of that makes sense for the parents to get their child a smartphone these days.

However; is a smartphone really the best thing for anybody between the age of 10 and 15?  If your child is in sports or cheerleading and you, as a parent are constantly trying to find out where he/she might be to pick up at the end of the day, then maybe a cell phone isn’t a bad thing.  What about the children who are just social butterflies and want to have a smartphone to be the “cool” kid on Instagram, Facebook, Tumblr, etc…? A recent study showed that 56% of children between 10-13yrs old have a smartphone.  Now, that might not all be a terrible thing but is that too early to have your child addicted to technology?  Are we teaching the future how to be wired to a smartphone, social media and little outside communication? Maybe they are just learning from the adults and watching the way that we communicate and how addicted we are to our phones?
The truth of the matter is, a smartphone is necessary when you want information and/or convenience to find anything you want at your fingertips, the problem is that with the younger generations becoming more prone to technology, what are we doing to these poor kids brains? Are we turning them more and more into adults at a younger age?

Monday, August 19, 2013

Elon Musk introduces the HyperLoop

Elon Musk introduces the HyperLoop

Earlier this week, Elon Musk, the founder of PayPal, Tesla Motors, SpaceX, and Chairman of SolarCity, released information on the HyperLoop. He has been on quite the run this year.  He has seen his groundbreaking full electric luxury automobile, Tesla’s, stock rise an astounding 368.65% in the past 12 months. His solar panel company, Solar City’s stock has risen 108.55% since February 2013. He is the golden child of the NYSE and been compared to such names as Henry Ford and Steve Jobs. Elon Musk will not stop there! Last week he released the long awaited details behind the high speed mode of transportation known as the Hyperloop. The complete details of the Hyperloop are located on Tesla Motors website athttp://www.teslamotors.com/blog/hyperloop.
The plans for the Hyperloop, written by Elon Musk, located on the Tesla Motors website detail the physics, the costs, the mechanics, and safety features necessary to turn this dream of a genius into a reality for common day commuters. In its basic form, when the hyperloop opens for business (I’m sure Musk will make sure of it) the travel time between L.A. to San Francisco can be made in under 30 minutes. There are even designs of hyperloop vessels that will transport your automobile along with you to your destination. This could feasibly allow millions of Californians to live in Los Angeles while working in San Francisco and vice versa. Of course, there are those that are quick to be pessimistic and argue why the Hyperloop is not possible. Elon Musk, however, is a breath of fresh air in this era of standstill innovation. While others continue bickering amongst themselves on how to do the same things more efficiently, he is asking how can we improve our overall energy efficiency and reduce our carbon footprint. Elon Musk is a forward thinker that shares his thoughts with the world, from forming a new way to make payments without the need of using the major banks (PayPal), to making full electric vehicles appealing, luxurious, and safe for all (TESLA), to providing NASA with technology for reusable rocket ships (SpaceX), to providing residential and commercial homes Solar Energy at a fraction of the price (SolarCity). No matter what you think about Elon Musk, Tesla, the Hyperloop, and Space X; I’m sure you are glued to Twitter, Newsweek, Time, NY Times, Wall St Journal or whichever news source you prefer for what Elon Musk will come up with next.  And whether you want to admit it or not, we are in the presence of the modern day Leonardo Da Vinci, Benjamin Franklin, Alexander Graham Bell, Thomas Edison, Nikola Tesla, Henry Ford, and yes, Steve Jobs. Elon Musk take your place in line with the greatest innovators in history.